Leadership
Where Leadership Meets Action
We’re storytellers, brand champions, data scientists and most importantly—leaders. Our leadership team believes in applying creativity and humanity to explore what’s possible for the brands we serve by backing it up with data and trends to understand what is provable. It’s through this trademark exchange of ideas and data that our leaders foster a culture of collaboration to craft meaningful and memorable ways to move target audiences and forge market share momentum.

Sean Mullen
Responsible for fostering a culture that recognizes the creativity in everyone, Sean sets Hiebing’s standard for creative innovation and user engagement. With a background in art direction, Sean sees the beauty in all things and appreciates how the best ideas can be inspired by unconventional means or non-linear thinking. In his role, Sean manages a diverse team of copywriters, art directors and designers as well as our integrated production and studio teams.
Since taking the helm of the create department, Sean has been instrumental in not only inspiring great ideas but also investing in resources to bring those ideas to life, including a state-of-the-art videography and editing studio. This allows Hiebing the capability to shoot, edit, animate and produce content in a nimble and efficient fashion, all under one roof. When external partners are needed, Sean casts a wide net to include female or minority directors, photographers and editors because our best work is done when the team reflects the world in which we live.
Sean is no stranger to being recognized at industry award shows, but his favorite award has been winning “Best Dad in the World” for three consecutive years (this was prior to his sons becoming teenagers). Undeterred, Sean is passionate about fatherhood and empowering the next generation by serving on the board of directors for Boys & Girls Club of Dane County. Sean is a graduate of Marquette University and was captain of the dodgeball team.
Two Truths and a Lie:
- Honored among the top 40 Under 40 by In Business magazine
- Fell off a bike as child and refuses to ride again
- Has eaten at almost every Auntie Anne’s located in an airport

Dana Arnold
Chief Growth Officer

Lynn Borkenhagen
Senior Media Director

Amanda Broderick
Director of PR, Social & Content

Ginny Brocker Rico
Director of PR, Social & Content

Jaimi Brown
Senior Director of Brand Development

Dave Florin
Chief Executive Officer

Angie James
Director of Finance and Administration

Claire Mazzeo-Gnau
Vice President of Insights

Dan Martin
Brand Group Director, Austin

Sean Mullen
Chief Creative Officer
- Hiebing is a team of more than 100 people. Care to become one of us?