Hiebing celebrates 40 years.
Hiebing

Leadership

Where Leadership Meets Action

We’re storytellers, brand champions, data scientists and most importantly—leaders. Our leadership team believes in applying creativity and humanity to explore what’s possible for the brands we serve by backing it up with data and trends to understand what is provable. It’s through this trademark exchange of ideas and data that our leaders foster a culture of collaboration to craft meaningful and memorable ways to move target audiences and forge market share momentum.

Dave Florin

Chief Executive Officer

Having stepped into his role as president shortly after arriving at Hiebing in 2001, Dave has been integral in shaping Hiebing’s ability to serve as an effective marketing partner and building our centers of excellence. Under his leadership, Hiebing has nearly doubled in size, opened a second office in Austin, TX, and been recognized as Small Agency of the Year, Midwest Region by Ad Age as well as one of the Best Places to Work by Ad Age, the Wisconsin State Journal and Madison Magazine. Never one to rest on his laurels, Dave continues to be the source of our optimistic culture while scaling the business to ensure we are always serving the needs of our clients.

 

As a passionate advocate for target insight-driven strategy, Dave is actively involved in the manner in which Hiebing develops marketing plans that marry human truths and brand authenticity. His résumé includes helping catalyze the dramatic financial and franchisee expansion of Culver’s into one of the fastest growing QSRs in the country, paving the way for Schneider’s growth to an IPO on the New York Stock Exchange and overseeing Wisconsin Tourism’s integrated marketing account.

 

The son of a former Goodyear marketer, Dave grew up in the world of marketing and has been a guest speaker at various industry events including the National Retail Federation, the Retail Advertising and Marketing Association, the International Institute for Research and the Investment Council Institute. For nearly two decades, Dave served on the Wisconsin Foundation and Alumni Association Board of Directors and was the chair of the Wisconsin Alumni Association Board. In case you couldn’t tell, Dave is a graduate of the University of Wisconsin—Madison. Two of his daughters carry out his Badger legacy, but his youngest still has that decision a few years away.

 

Two Truths and a Lie:

  1. Traversed Alaska in an RV…for two weeks…with his wife and three teenagers…and loved it
  2. Has attended every Rose Bowl that Wisconsin played in
  3. Taught marketing planning classes at University of Wisconsin–Madison’s Fluno Center for Executive Education
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