Leadership

Where Leadership Meets Action

We’re storytellers, brand champions, data scientists and most importantly—leaders. Our leadership team believes in applying creativity and humanity to explore what’s possible for the brands we serve by backing it up with data and trends to understand what is provable. It’s through this trademark exchange of ideas and data that our leaders foster a culture of collaboration to craft meaningful and memorable ways to move target audiences and forge market share momentum.

Dana Arnold

Chief Growth Officer

Hailing from Scottsdale, where she founded and sold a boutique public relations agency, Dana embodies an entrepreneurial spirit in building brand equity while helping clients stay ahead of the curve. Her body of work includes the creation of a national cause marketing campaign on behalf of Culver’s, working with celebrity chefs and hoteliers for grand openings and liaising with outlets like BuzzFeed, NBC and USA Today.

Dana is the chief architect behind Hiebing’s growth strategy and content marketing. She regularly speaks at industry events and provides our clients with workshop-style presentations where she shares actionable ideas and insights related to culture, data and empowerment. For the past year, Dana has been presenting findings from the agency’s national quantitative study that explored the trends and behaviors of the “elder” Gen Z cohort (16-22 years old). This expansive and iterative study has yielded valuable insights for existing and new clients in the restaurant, retail and hospitality sectors.

When she’s not on an airplane, Dana is either leading She-bing (Hiebing’s female leadership and mentorship program) or donning her Super Mom cape, though no amount of strategic persuasion can get her sons into the car in an orderly fashion. Dana is a graduate of John Carroll University and is accredited in public relations by the Public Relations Society of America.